Product
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In Mapp Intelligence, you can analyze the following states of your products:
State | Description |
|---|---|
list | viewed in catalog |
view | viewed on a product detail page |
addToWishlist | added to a wishlist |
deleteFromWishlist | removed from a wishlist |
addToCart | added to a shopping cart |
deleteFromCart | removed from a shopping cart |
checkout | moved to checkout |
confirmation | purchased |
Please visit the following pages for more details:
Mapp Intelligence automatically detects abandoned shopping carts from the information transmitted. For product purchases, specific information, such as a unique order number, must be provided on the underlying order. Aggregated evaluations are possible across product categories.
A list of tracked products appears in the Mapp tool under E-Commerce > Products.
Name | Description |
|---|---|
id | Contains the product name. This property must be entered if products are to be measured. A product ID may not contain more than 110 characters. Mapp recommends using the article number (SKU) since it allows easy product catalog import. |
cost | Contains the product price ("0" prices are allowed). If you transmit a product several times (quantity property greater than 1), use the total price, not the unit price. |
quantity | Contains the product quantity. |
soldOut | Use this to transmit whether the product is sold out or in stock (sold out = true, in stock = false). |
parameter | You can use parameters to enrich analytical data with your own website-specific information and/or metrics. |
category | Product categories allow the grouping of products. |
Previously, when the product status was unknown or missing, it would have counted as a product view. For example, if you sent a status of "purchased" instead of "conf", this would have previously counted as a product view. Since December 2023, there is no fallback. The request itself will be processed, but product information will be omitted.
Parameter
Product details can be enriched by adding information via parameters. Each parameter must be configured in your account before being able to track it ( Configuration > Custom Parameters > E-Commerce Parameter). When configuring the pixel, you need to use the ID as set up in the account configuration as a number and the respective value as a string.
E-commerce parameters transmit additional product information (e.g., size, color).
E-commerce parameters of the type "Text" are shown in the Mapp tool under E-Commerce > E-Commerce Parameters. E-commerce parameters of the type "Number" are available as a metric in the analyses.
Category
The relationship between product and product category must be unique. It is not possible to assign the product "Shoes" to the category "Ladies" and "Sales" at the same time. These non-unique relationships can be mapped using e-commerce parameters.
Product categories of the data type "number" can be used to evaluate every product call with its value stored.
For Mapp Intelligence to measure this information, product categories must be configured in the Mapp Q3 tool under Configuration > Categorisation > Product Categories. When configuring the pixel, you need to use the ID set up in the account configuration as a number and the respective value as a string. Please note that a product category cannot contain more than 110 characters.
A list of measured product categories of the data type "text" is displayed at E-Commerce > Product Categories. Product categories of the data type "number" are available as a metric in the analyses.
Product categories are only assigned to a product once. If a product is tracked together with a category, all other products will also be assigned to that category.
Code Generator
Use the code generator to create individual code to integrate directly into the website.
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