---
title: "Returning Visit Rate %"
slug: "returning-visit-rate"
updated: 2024-03-15T10:58:25Z
published: 2024-03-15T10:58:25Z
canonical: "docs.mapp.com/returning-visit-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Returning Visit Rate %

Shows the ratio of returning visits to all visits.

| Calculation | Return Visits / Visits * 100 |
| --- | --- |

The assignment of whether a visitor is a new visitor or a returning visitor is done by the presence of a cookies and/or customer ID.