Step 1: Creating Event Parameters

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As the first step, 3 event parameters have to be created, in which the information will be stored.

Click on Mapp Q3 > Configuration > Custom Parameters > Event Parameters > Create New Custom Parameter.

Parameter	Description	Type
Scroll Depth	Allows the use of the Scroll depth as a dimension. You see, for example, how many users have seen 5, 10 or 100 percent.	preconfigured "Scroll Depth" (ID 540)
Scroll Depth (Figure)	Allows the use of the Scroll depth as a metric. For example, the formula "Scroll depth Avg." can be calculated for each page.	preconfigured "Scroll Depth (Figure)" (ID 501)
Page Length	Allows the analysis of how many pixels was the height of the page.	preconfigured "Page Length" (ID 502)

Parameter

Description

Type

Scroll Depth

Allows the use of the Scroll depth as a dimension. You see, for example, how many users have seen 5, 10 or 100 percent.

preconfigured "Scroll Depth"
(ID 540)

Scroll Depth (Figure)

Allows the use of the Scroll depth as a metric. For example, the formula "Scroll depth Avg." can be calculated for each page.

preconfigured "Scroll Depth (Figure)"

(ID 501)

Page Length

Allows the analysis of how many pixels was the height of the page.

preconfigured "Page Length"

(ID 502)

Example: Parameter "Scroll Depth"

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