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Step 1: Creating Event Parameters
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As the first step, event parameters have to be defined in Mapp Q3, in which the information will be stored. The following parameters are available:
Parameter | Description | Type |
---|---|---|
Scrollposition (Text) | Allows the use of the scrollposition as dimension. You see, for example, how many users have seen 5, 10 or 100 percent. | preconfigured "Scroll Depth" |
Scrollposition (Figure) | Allows the use of the scrollposition as metric. For example, the formula "Scrollposition Avg." can be calculated for each page. | preconfigured "Scroll Depth (Figure)" (ID 501) |
Page height | Allows the analysis of how many pixels was the height of the page. | preconfigured "Page Length" (ID 502) |
Decide on your own, which information you need and activate the corresponding parameters.
Example: Parameter "Scrollposition (Text)"