How-tos

Here is how you can create a segment in Mapp's Segmentation Builder. Procedure The following video shows how to create a segment. Go to  ​Audience​ > ​Segmentation Builder ​. Click ​ Create ​. Define the name of the new segme...

Archiving helps you keep your segments in order. This is especially helpful if you have large numbers of different segments saved in your Engage system. Thanks to this functionality, you can: unclutter the overview page, and see only those segmen...

You can delete segments individually or in bulk. Deletion cannot be undone! Procedures Delete a single segment Go to the Segmentation Builder main view. Select the segment plan you want to delete by clicking on it once. A new menu item...

Segments are dynamic: each time that you use a segment, Mapp Engage checks its database and selects the contacts who currently match your criteria. The current size of a segment depends on the criteria and on the data that is stored for a conta...

You can limit the size of you segment. This way you can manage your spend better. This functionality is also useful when you plan a staggered sendout over several days. Segment size limits can be used for Email, SMS, In-App, and the Direct Mail ch...

Prerequisites CI Segments are available only if: Mapp Intelligence is enabled. CI Segments in Mapp Engage are activated. Data for CI Segments is calculated based on historical behavior and updated periodically. Navigation...

Labels are a useful means of organizing your segments, especially, if you manage a large number of segments in your Engage system. For example, you can have a labeling system that helps you identify segments related to specific campaigns or all rela...

You can import an existing selection to a new selection. This allows you to reuse existing selections so you do not have to create them from scratch every time. Procedure Go to Audience > Segmentation > Segmentation Builder . Open a se...

You can transfer all or some of the contacts who match your segment criteria into an existing group. It is also possible to use the transfer function to remove or replace addresses from a group, or to validate complex segment conditions. Example ...

The main use for a segment is to send targeted messages to a specific audience.​ That includes targeting different types of contacts in a single group. The criteria in the segment determine which contacts you reach with each sendout.  You can ...

You can define target groups for different paragraphs of a CMS message . Apply a segment so only contacts who match the segment criteria get the CMS paragraph in their message. Contacts who do not match the segment get the message without the parag...

You can limit automations to specific users or contacts. Time-based automations In time-based automations, you limit the impact of the automation to certain contacts or users. Time-Based Automation v1.0 Event-based automations In event-based ...

Data Set There are 2 options for setting multiple conditions. In our example, we test both options with a small data set: Data Criteria: Number = 1003 AND  Amount > 0 Segment Option 1 Use one segment criterion and add two ...