Segmentation of Customers with Lifetime Order Value more than 1,000 Euros

Users can be limited to specific questions by using the filter engine in Mapp Segment Manager. These can then be saved as segments.

This article shows, how to create a segment, that contains all users with a total lifetime order value of more than 1,000 Euros.

1. Click on Segment Manager > Create new segment
    

2. Use the following setup:
    

3. (optional) Click on "Apply" to check, how many users in the selected time period fit into the segment.
    

4. Click on "Save segment".

Finished - now you can use this segment in Mapp Intelligence and Mapp Marketing Automation.

• Use in Mapp Intelligence

  You can choose the segment in the filter engine and limit analyses, reports, and metrics quickly and easily.

  Select the Auto scope in the filter engine and the respective segment for using segments in Mapp Intelligence.

  

• Use in Mapp Marketing Automation

  You can choose the segment as target group and specifically set up campaigns for this segment.

• Use in Mapp Engage

  You can use these segments in the Mapp Engage Segmentation Builder. Find more information the page Create segments in Intelligence and use them in Engage.