---
title: "SEM Keywords in Customer Journey"
slug: "sem-keywords-in-customer-journey"
updated: 2025-01-07T16:05:09Z
published: 2025-01-07T16:05:09Z
canonical: "docs.mapp.com/sem-keywords-in-customer-journey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SEM Keywords in Customer Journey

**Shows the keywords booked at Google Ads, via which the website was accessed, and which participated in reaching a website goal. Furthermore, the match type defined in Google Ads (e.g., broad, phrase, exact) is depicted in brackets.**

Example of an SEM keyword: "trousers (Broad)"

- The usage of the [Mapp Intelligence Google Ads API](/v1/docs/setting-up-google-ads-api) is required for using this analysis.
- If you track multiple website goals, you should filter this analysis on one website goal.
- Use this dimension for filtering customer journey analyses.

## Related

- [Customer Journey Analyses](/customer-journey-analyses.md)