Send Messages to Openers Only
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Send Messages to Openers Only
- 1 Minute to read
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- DarkLight
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Objective
Add a condition to all your segments identifying only contacts who have opened a number of emails within a period of time, thus demonstrating a level of engagement. Sending messages to contacts who do not open them may lead to your emails being blocked by email service providers.
Prerequisites
Store the following contact information as custom attributes in the Engage system:
Age
Location
Segment
Show detailed configuration
Conditions 1-3 are shown in this example.
Condition 4
Use the condition Email Activity > Opened. Then select a number of emails and a time range that reflects your definition of engagement. In our example, we filter out people who have opened at least two messages in the last three months.
Follow-up Action
Use the segment for your message sendouts in Engage.
Related Topics
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