Smart Pixel

The Smart Pixel is Mapp’s cutting-edge technology for website tracking. One of its key benefits is its intuitive and straightforward structure. Developers can implement the tracking script effectively without needing an in-depth understanding of the underlying Mapp Intelligence architecture. This allows developers to concentrate on customizing and deploying the tracking solutions that best meet their unique requirements.

This advanced tracking script goes beyond standard data collection by offering extensive customization options to cater to specific use cases. Examples of these use cases include:

• Capturing detailed page and event data

• Tracking product views, interactions, and orders

• Monitoring user engagement

A notable feature of Smart Pixel is its support for integrating Extensions (Integrated) to collect additional information. Examples of these extensions include:

• Automatic event tracking (e.g., tracking all clicked links on a page)

• Monitoring content engagement and scroll depth

• Activating Mapp's marketing automation features

• Tracking media streams and page load times

• Measuring form submissions and teaser interactions

The Smart Pixel Code Generator also allows users to create their pixel code within an easy-to-use interface.