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Smart Pixel
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The Smart Pixel is Mapp’s cutting-edge technology for website tracking. One of its key benefits is its intuitive and straightforward structure. Developers can implement the tracking script effectively without needing an in-depth understanding of the underlying Mapp Intelligence architecture. This allows developers to concentrate on customizing and deploying the tracking solutions that best meet their unique requirements.
This advanced tracking script goes beyond standard data collection by offering extensive customization options to cater to specific use cases. Examples of these use cases include:
Capturing detailed page and event data
Tracking product views, interactions, and orders
Monitoring user engagement
A notable feature of Smart Pixel is its support for integrating Extensions (Integrated) to collect additional information. Examples of these extensions include:
Automatic event tracking (e.g., tracking all clicked links on a page)
Monitoring content engagement and scroll depth
Activating Mapp's marketing automation features
Tracking media streams and page load times
Measuring form submissions and teaser interactions
The Smart Pixel Code Generator also allows users to create their pixel code within an easy-to-use interface.