Opt-Out Implementation

To ensure compliance with privacy regulations and to support user trust, you should provide an opt-out option for Mapp Intelligence tracking on your website.

Mapp Intelligence is designed with data protection in mind: All tracking data is stored securely and remains under your control. Nevertheless, offering an opt-out is not only a legal requirement in many regions – it also signals transparency and respect for user choices.

We recommend implementing the opt-out using a dual approach:

• Client-side opt-out: A cookie is set via JavaScript on click.

• Server-side opt-out: A redirect to the tracking domain ensures that the opt-out is also recognized server-side.

This combination ensures maximum reliability, even in environments where one method may fail (e.g., due to browser restrictions).

1 Client-Side Opt-Out

Add the following JavaScript function to your website. It sets the opt-out cookie for a duration of five years:

<script type="text/javascript">
	function wtOptOut() {
		window.wtSmart = window.wtSmart || [];
		window.wtSmart.push(function(wtSmart) {
			wtSmart.utils.optout.set(5*12*30*24*60); // 5 years in minutes
		});
	}
</script>

2 Server-Side Opt-Out

Place the following link somewhere on your website (e.g., in your privacy policy). This link sets the opt-out cookie via the tracking server:

<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>

Replace the placeholders: