SMS Messaging

SMS is a powerful and reliable way to reach your contacts, wherever they are and no matter what device they use. With much higher open and response rates than email, SMS is ideal for urgent or time-sensitive messages.

Why use SMS?

• Reach contacts directly on their phones, even without an app or internet access

• Deliver last-minute offers, alerts, or reminders with high visibility

• Use personalization and segmentation for more relevant communication

• Combine SMS with email for coordinated, multi-channel campaigns

• Enable replies to support surveys, bookings, or opt-out options

SMS in Mapp Engage

Mapp Engage allows you to create, personalize, and automate SMS messages — using the same tools you already know from email marketing. You can use selections, segmentation, and automations to trigger SMS messages based on user behavior or profile data.

To send SMS messages, you’ll need to connect to an external SMS provider. Mapp Engage supports multiple global providers and offers full documentation for setup and delivery options.

Explore more

To learn more about working with SMS in Mapp Engage, check the following sections:

• SMS Setup – How to connect your SMS provider

• SMS Message Creation – Create and personalize your messages

• SMS Scenarios – Examples for common use cases