Split Sendout

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Split Sendout

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Split Sendouts

In a split sendout, multiple versions of an email message are created as drafts. Each version of the message is sent to a different portion of a group to identify the highest-performing variant. The most successful message variant can then be sent t...

Moderated Split Sendout

Moderated Split Sendout is a feature of Mapp Engage which enables message moderation for split sendouts. In contrast to a traditional A/B test, a split test in Mapp Engage tests up to 10 different email versions. For mor...

Split Sendout Settings (window)

Navigation Path In the Main Navigation, click Messages > Draft Messages > Email . ⇒ The Draft Messages window opens to the Email tab. To select messages for the split sendout, activate the check box...

Check Split Messages (window)

Navigation Path In the Main Navigation, click Messages > Draft Messages > Email . ⇒ The Draft Messages window opens to the Email tab. Select two or more messages for the split sendout with the checkboxes at the end of ...

Test Multiple Email Message Variants (A/B Test)

Goal To compare the performance of several variants of an email message with a split sendout. This process has two steps: Create a Split Sendout Review Test Messages and Schedule Sendout You can only use one sendout channel per split...

Review Split Sendout Results

Goal To review the results of a split sendout test. Background Information A split sendout lets you compare the performance of multiple message versions. For example, you can compare different subject lines, graphics, or layouts. Mapp Engage tr...

Manually Start Main Sendout

Goal To manually select the winner of a split sendout and schedule the main sendout of the winning version. Background Information In a split sendout, multiple versions of a draft email message are sent to a portion of your total recipient list...

Cancel a Split Sendout

Goal To cancel a scheduled split sendout. - or - To cancel a main sendout that takes place after a split message sendout. The split message sendout has already taken place. Background Information In a split sendout, multiple versions of a dra...

Delete a Split Sendout

Goal To delete a scheduled split sendout. - or - To delete a main sendout that takes place after a split message sendout. The split message sendout has already taken place. Background Information In a split sendout, multiple versions of a dra...