Target Audiences with Relevant Products
- 1 Minute to read
- Print
- DarkLight
Target Audiences with Relevant Products
- 1 Minute to read
- Print
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
Objective
Use a contact's order history to send them relevant product information.
For example, send a message notifying contacts of a new product, but leave out those who already purchased a similar product recently.
Segment
Segment option 1
Show detailed configuration
Use a related dataset created and maintained by your organization: Related Data > Related Data Condition .
Condition 1
Select the related data set you want to use. Add a filter that will identify the product.
Condition 2
Add another filter to specify the date, for example, a relative date range of the last six weeks.
Condition 3
The number of occurences should equal 0, since the contact has not purchased the product yet.
Segment option 2
=
Show detailed configuration
Use the predefined Transaction related dataset that can be populated automatically, for example by a Mapp Acquire event.
Condition 1
Add a filter to specifz the product name.
Condition 2
Specify the relative ate range, for example, the last six weeks.
Condition 3
The number of occurences should equal 0, since the contact has not purchased the product yet.
Follow-up Action
Use the segment in your sendout, or to build a Whiteboard.
Was this article helpful?