Target Audiences with Relevant Products
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Target Audiences with Relevant Products
- 1 Minute to read
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- DarkLight
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Objective
Use a contact's order history to send them relevant product information.
For example, send a message notifying contacts of a new product, but leave out those who recently purchased a similar product.
Segment
Segment option 1
Show detailed configuration
Use a related dataset created and maintained by your organization: Related Data > Related Data Condition.
Condition 1
Select the related data set you want to use. Add a filter that will identify the product.
Condition 2
Add another filter to specify the date, for example, a relative date range of the last six weeks.
Condition 3
The number of occurrences should equal 0 since the contact has not purchased the product yet.
Segment option 2
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Show detailed configuration
Use the predefined Transactions related data set that can be populated automatically.
Condition 1
Add a filter to specify the product name.
Condition 2
Specify the relative date range, for example, the last six weeks.
Condition 3
The number of occurrences should equal 0 since the contact has not purchased the product yet.
Follow-up Action
Use the segment in your sendout, or to build a Whiteboard.
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