Themed & BAU Emails
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    Themed & BAU Emails

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    Article summary

    • You'll work with our Style team to define which products you'd like to include - for example, "new in ", "top recommendations", "denim", "summer tones", "formal occasion".”

    • You'll also work with our creative team to ensure the images match your design.

    • To integrate weekly themed emails, you may use our image-based recommendations.

    Below is an example of HTML to include in your email tool.

    <a href="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/link/slot/1">
      <img src="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/image/slot/1">
    </a>
    <a href="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/link/slot/2">
      <img src="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/image/slot/2">
    </a>

    If you are based in our australia region, your domain must be au.dressipi-emails.com

    Parameter

    Value

    Purpose

    :theme_id

    integer or uuid

    This defines the theme for each email and will be provided by Mapp Fashion. If you are a multi-department retailer, this ID will differ per department. It must be consistent for all the href/src attributes in the email.

    :send_id

    string

    Your identifier for this particular email is being sent. It must be consistent for all href/src attributes in the email. We use this to ensure the same recommendations are provided to the user each time they open the email. You may use the same send_id for different customers.

    :customer_id

    string

    This is the user identifier for which we generate the recommendations. This must match the customer_id provided in your customer journey tracking and/or transaction feed.

    :slot_id

    integer. max 9

    This is shown as 1 and 2 in the example above. The example is for an email that has two recommendations. You can add slots if you wish to show more recommendations in the email. We support up to 9 recommendations per email.


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