---
title: "Themed & BAU Emails"
slug: "themed-bau-emails"
updated: 2025-12-12T14:55:33Z
published: 2025-12-12T14:55:33Z
canonical: "docs.mapp.com/themed-bau-emails"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Themed & BAU Emails

## Overview

Themed Emails and Newsletter BAU Emails utilize image-based recommendations to highlight specific product themes in your campaigns, such as “new in”, “top recommendations”, “denim”, “summer tones”, or “formal occasion”. You define the theme and product focus together with the Style team, and the email content is then populated dynamically per customer.

The Creative team ensures that the images used in the recommendations match your email design, allowing the dynamically inserted content to fit seamlessly into your existing layouts.

Weekly themed emails can be integrated by using image-based recommendations delivered through hosted URLs that you embed directly in your email templates.

---

## How it works

- **Image-based recommendations**: The recommendations are delivered as images with links, which you embed as HTML in your email tool.
- **Dynamic per-customer content**: Each recommendation is generated for a specific `:customer_id`, ensuring the content is tailored to the individual recipient.
- **Stable recommendations per send**: A `:send_id` ensures that the same recommendations are shown each time a recipient opens the same email.
- **Multiple recommendation slots**: You can show up to 9 recommendation slots per email, for example, 2, 4, or more products in a themed section.

---

## Configuration and URL Parameters

Themed Emails and Newsletter Recommendations (BAU emails) are embedded via hosted URLs in your email HTML. Below is an example snippet you can include in your email tool:

```xml
<a href="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/link/slot/1">
  <img src="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/image/slot/1">
</a>

<a href="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/link/slot/2">
  <img src="https://dressipi-emails.com/themed/:namespace_id/:theme_id/:send_id/:customer_id/image/slot/2">
</a>
```

If you are based in the Australia region, replace `dressipi-emails.com` with `au.dressipi-emails.com`.

| Parameter | Value type | Description |
| --- | --- | --- |
| `:theme_id` | Integer or UUID | Defines the theme for each email and is provided by Mapp Fashion. For multi-department retailers, this ID can differ per department. It must be consistent across all `href` and `src` attributes in the same email. |
| `:send_id` | String | Your identifier for this particular email send. It must be consistent across all `href` and `src` attributes in the same email. It ensures the same recommendations are shown each time the recipient opens the email. The same `:send_id` may be used for different customers. |
| `:customer_id` | String | The user identifier used to generate recommendations. This must match the `customer_id` used in your customer journey tracking and/or transaction feed. |
| `:slot_id` | Integer, max 9 | Represents the position of the recommendation in the email (for example, 1 or 2 in the HTML example). You can add additional slots to display more recommendations. Up to 9 recommendation slots per email are supported. |