URL Campaign Mapper

With the URL Campaign Mapper plugin, you can create a single URL parameters (media code) from several URL parameters. This allows using existing campaign parameters from other systems for Mapp Intelligence Campaign tracking.

Example

Mediacode:"?Channel=teaser&Campaign=summer"

The values of the two URL parameters "Channel" and "Campaign" can be added to a new URL parameter, e.g. "wt_mc=teaser.summer".

Background information

Mapp usually captures the usage of the campaign by reading URL parameters. While other systems often use multiple parameters to describe a single campaign (for example, the "utm" parameters in Google), Mapp Intelligence can only use one parameter of a URL for processing. Therefore we provide this plugin to enable the recording of campaigns without additional development effort.

With this plugin, a single media code (corresponding pixel parameter) is created from the parameters defined by you and transferred to Mapp.

This document describes the configuration and integration of the plugin into your website.

Learn more about campaign tracking and media codes in our Best Practice and Training Chapter.

Technical Requirements and Download

How does the URL Campaign Mapper Plugin work?

Implementing the URL Campaign Mapper Plugin

Changelog