User Profile - Micro Status
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User Profile - Micro Status
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The micro status is used for the evaluation of the short-term reach of goals and shows the cycle between (repeated) first contact and purchase.
"User Profile - Micro Status" always shows a user's visitor status on his last visit.
A visitor is always assigned to exactly one status (the one with the highest priority). The assignment is done overall visits.
As soon as a purchase is made, the assignment to a new micro status starts with the next visit.
The use of this dimension over time is normally not useful, as there is no time reference.
Additional Information
Training chapter Analysis of Goal Achievement
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