---
title: "User Profile - Order Value Avg."
slug: "user-profile-order-value-avg"
updated: 2024-03-15T11:01:01Z
published: 2024-03-15T11:01:01Z
canonical: "docs.mapp.com/user-profile-order-value-avg"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User Profile - Order Value Avg.

Shows the average order value that a visitor generated since his first contact.

| Calculation example | A user made two orders: - January: 50 Euros order value - February: 10 Euros order value The User Profile - Order Value Avg. is 30. |
| --- | --- |

Note that the use of this metric over time is usually not useful, as there is no time reference.