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      Value Purchased Products
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      Value Purchased Products

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      Article summary

      Shows the monetary value of purchased products.

      • This value can differ from the order value, because the value of purchased products, in contrast to the order value, does not consider shipping costs, discounts and other items that may impact the order value.

      • If you use this metric in campaign analyses, the calculation is done based on the defined default attribution.

      Further Information

      Training document Basic Metrics

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