Visit Duration Avg

Shows how many seconds a visit lasted on average.

Because of the "Pages" scope, this formula does not always show the duration of the whole visit.

The page duration of the last page of a visit (the exit page) cannot be determined. 30 seconds is the default value for the exit page. If you want this value adapted, contact Mapp Intelligence Consulting.
If a link is clicked on the exit page, the time until the click is also considered. Event requests generated by Mapp Intelligence Plugins (e.g., the content engagement Plugin) are also taken into account.

Example for durations on exit pages with and without click:

The page duration for the page "product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).

On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

Overview of Durations in Mapp Intelligence

A user views 4 pages:

• Days Analysis (Visitors > Traffic)
  For the corresponding day, the following data is shown:
   

• Pages Analysis (Navigation > Pages > Pages)
  The pages analysis yields the following results:
   

  • Duration (Seconds) = Sum of all durations on a page

  • Page Duration Avg = Duration (Seconds) / Page Impressions

  • Visit Duration Avg = Duration (Seconds) / Visits

Further Information

Training document Analyses 2 – Basic Metrics