Visitors Percent

The Visitors % metric shows the percentage distribution of visitors that include specified pages, helping to visualize how frequently certain pages are visited within a chosen period. This metric is useful for understanding the relative share of visitors that each page receives among a subset of visitors.

Example Calculation:

Suppose only the pages “Home” and “Search” are tracked. Here’s an example to illustrate how Visitors % is calculated:

This table shows that “Home” and “Search” each received 50% of the visits in this subset.

Using Visitors % in a Time Series

When using Visitors % in a Time Series analysis, it’s important to understand that the metric is based on the subset of visitors that included at least one of the specified pages (e.g., “Home” or “Search”). The Visitors % values represent the share of each page within this subset and do not sum to 100%, as they reflect the distribution across only the included pages.

Here’s how this looks in a daily breakdown:

Note: This table includes additional columns like “Total Visitors (Home or Search)” and individual visitor counts for “Home” and “Search” to illustrate the calculation process.