Why is the sum of new visitors and returning visitors not the number of visitors?
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    Why is the sum of new visitors and returning visitors not the number of visitors?

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    Article summary

    In general, the new or returning visitor information is visit based information.

    If a visitor has made his first visit and further visits within an analysis period, he is therefore shown once as a new visitor and in all subsequent visits as a returning visitor.

    Further information on new and returning visitors can be found here.


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