01 – Preheader
    • 1 Minute to read
    • Dark
      Light

    01 – Preheader

    • Dark
      Light

    Article summary

    Description

    The preheader text summarizes the email content as a call to action or as an incentive to encourage recipients to open an email. This feature also contains the View in Browser link. There are a few options to choose from, including hiding or showing the preheader on mobile or hiding it altogether, just leaving it visible in the inbox list view.

    When clicked, the View in browser text will open the email message in the recipient's browser of choice.

    Default Block View

    Desktop

    Mobile (Hidden Preheader)

    Formatting options

    Padding

    This refers to the space between the block's content and its border. This can be edited in the Details Tab.

    Option

    Details

    Default

    Padding

    Top

    10

    Right

    20

    Bottom

    10

    Left

    20

    Hide/Show Preheader Text

    Used to hide or show the preheader text in Desktop view.

    Option

    Details

    Default

    Hide/Show

    Desktop

    Show

    Hide/Show Preheader Text for Mobile

    Used to hide or show the preheader text in mobile view.

    Option

    Details

    Default

    Hide/Show

    Mobile

    Show

    Block Background Color

    Used to change the block background color. Only use HEX color values. HTML email only recognizes 6-digit long-hand versions and has patchy support for shorthand versions.

    Option

    Details

    Default

    Background Color

    Block Background Color

    #ffffff

    Preheader Text

    This is where the preheader text is entered.

    Option

    Details

    Default

    Preheader

    Text

    preheader preheader preheader

    Compatibility

    There are no known render issues with this block.


    Was this article helpful?