Shows the lowest level in the campaign view. Based on the ad media the campaign measurement is done.
For automatically tracked campaigns the media code is used as the value.
Ad media can be aggregated via campaign categories. This allows a super-ordinate analysis.
The ad media dimension can also be renamed in the campaign configuration.
Additional Information
Training Chapter Campaign Analyses
Looking for a structured learning path?
Learn step by step in our Academy Course: Mapp Intelligence - Campaign Analyses.
.png "grafik(33).png")