Adapt coupon usage based on conversion probability

This example shows how predictive conversion probability segments can be used to differentiate coupon incentives across user groups.

Predictive segments are provided as part of the AI Assistant add-on and can be used in Mapp Engage.

All coupon logic and incentive levels are defined explicitly in the campaign setup.

AI-based predictive segments are created in Mapp Intelligence and can be used in Mapp Engage.

In this example, three segments are used:

These segments represent different likelihood levels and do not apply any incentive logic by themselves.

Lower discounts are applied to users with high conversion probability, while higher incentives are reserved for users with lower probability.

This example illustrates one possible approach. Actual logic depends on your campaign strategy.

Create predictive segments
Predictive segments are available in the segmentation builder under Intelligence > CI Segments.
Select the conversion probability segment.
In this example, three segments are created to represent high, medium, and low conversion probability.
Review segment size
Check how many contacts belong to each segment.
You can review this in the Number of Contacts column.
This helps you assess whether the segment distribution is suitable for differentiated incentives.
Use segments in campaign orchestration
Use the predictive segments in a whiteboard or campaign setup to control which incentive logic is applied to each group.
For example, higher discounts can be reserved for users with a lower predicted conversion probability.