Goal
Use the tools and design strategies available in Mapp Engage to ensure your emails display effectively across devices and email clients.
Background
Today’s email audience spans a wide range of devices — from large desktop monitors to small mobile screens — and just as many email clients with inconsistent rendering behavior. Images may be blocked, CSS ignored, or layouts distorted.
A one-size-fits-all email design is not currently feasible. Instead, Mapp Engage offers flexible tools to help you strike a balance between design optimization and broad compatibility.
Key Functions and Considerations
Detecting Email Clients
Before optimizing your email layout, it can be useful to understand which devices and email clients your audience typically uses.
Depending on your setup, Mapp may be able to provide aggregated insights into common email clients used by your audience. These insights are not a self-service feature and availability depends on your contract and data configuration.
Use this information only as a directional input. Always ensure that your email layouts work reliably without client-specific optimizations.
Offering a Mobile-Optimized Web Version
Add a Read Mobile Link or Read Online Link to your email to:
Provide a fallback version optimized for specific viewing conditions
Enable custom layouts for mobile users
Include mobile-specific content or links
Automatic Scaling with Media Queries
Mapp Engage supports Media Queries to adapt your layout dynamically:
Automatically adjust layout and image sizes based on screen width
Provide separate mobile and desktop layouts using responsive design
Media Queries work in HTML-rendered emails (including CMS emails) if supported by the template and the email client.
Note: Media Queries only adapt to screen width — not device type or email client. If unsupported, fallback layouts must still display correctly.
Best Practices
✔ Test your layout in the most common email clients for your audience.
✔ Use single-column designs when possible for better mobile rendering.
✔ Always preview fallback layouts for clients that don’t support responsive features.
✔ Include a Read Mobile or Read Online link as a safety net.