Product Feed Attributes Reference

Id

Unique identifier for the product at the color level.

Must not be reused. Must match identifiers used in web tracking and transaction data.

Y

Y

VariantId

Unique identifier for the product at the color and size level.

Must not be reused. Must match identifiers used in web tracking and transaction data.

Y

N

Name

Consumer-friendly product name.

Do not include markup or formatting.

Y

N

Description

Short description of the product and its attributes.

Do not include markup or formatting.

Y

N

BrandName

Brand name of the item.

Required except for single-brand retailers.

Y

N

Size

Size of the variant (e.g., UK 12).

Locale can be omitted if all sizes use the same locale.

Y

N

Availability

Indicates whether the specific variant is currently available.

Numeric quantity or: in stock, low stock, out of stock.

Y

N

SetId

Identifier grouping products that are part of a set.

Example: bikini top and bottom.

N

N

GroupId

Identifier grouping color or pattern variants of the same product.

Strongly recommended.

N

N

Color

Color name of the item.

—

N

N

Price

Current selling price of the item.

This is the sale price.

Y

N

ListPrice

Original list or catalog price (RRP).

Price before discounts or sales.

Y

N

IsDiscounted

Indicates whether the item is discounted.

Boolean (true/false).

Y

N

Currency

Currency used for prices.

3-letter ISO code (e.g., GBP, USD). Required for multi-locale feeds.

N

N

Url

URL of the product detail page.

Must be a direct link (not via a tracking service). Tracking parameters may be appended if required.

Y

N

ProductOnlyFrontImageUrl

Product-only image, front view.

Minimum size: 200×300.

See image requirements

See image rules

ProductOnlyBackImageUrl

Product-only image, back view.

Minimum size: 200×300.

See image requirements

See image requirements

ProductOnlySideImageUrl

Product-only image, side view.

Minimum size: 200×300.

See image requirements

See image requirements

ModelFrontImageUrl

Product image on a model, front view.

Minimum size: 200×300.

See image requirements

See image requirements

ModelBackImageUrl

Product image on a model, back view.

Minimum size: 200×300.

See image requirements

See image requirements

ModelSideImageUrl

Product image on a model, side view.

Minimum size: 200×300.

See image requirements

See image requirements

ModelFrontCloseupImageUrl

Close-up image of the product on a model, front view.

Cropped to show only the main product area. Minimum size: 200×300.

See image requirements

See image requirements

ModelBackCloseupImageUrl

Close-up image of the product on a model, back view.

Cropped to show only the main product area. Minimum size: 200×300.

See image requirements

See image requirements

ColourSwatchImageUrl

Close-up image representing the overall color or pattern.

Not a solid color block. Minimum size: 200×300.

N

N

Category

Short category description.

Example: Women Dresses.

Y

Y

ExtraCategories

Alternative category names or IDs.

Enables category-based filtering and personalization.

N

N

GTIN / EAN

Global Trade Item Number or EAN.

Must match barcode data.

Y

N

Gender

Intended gender for the item.

Required if multiple genders are present in the catalog.

Y

Y

Composition

Material composition of the item.

—

Y

Y

Attributes

Additional structured attributes.

Example: fit, length.

N

N

Rating

Rating information for the item.

Includes average score and score distribution.

N

N

Bundle

Indicates whether the item is sold as a bundle.

Example: matching top and bottom.

N

N

Multipack

Indicates whether the item is a multipack.

Example: three-pack of socks.

M

N