Contact deactivation automatically prevents contacts from receiving messages in Mapp Engage when defined deliverability criteria are met.
It helps protect sender reputation and ensures consistent suppression of problematic contacts across your environment.
For a detailed explanation of how deactivation works, including system-wide behavior and handling strategies, see How Contact Deactivation Works.
What You Can Do with Contact Deactivation
With contact deactivation, you can:
Review why contacts were deactivated
Reactivate contacts at the group or system level
Configure automatic reactivation or removal rules
Maintain deliverability and list hygiene
How-To Guides
Looking for step-by-step instructions?
See the related articles in the How-To section.