Shows how often a campaign, on average, was clicked within a customer journey.
How to Use This Metric
This metric is part of the Customer Journey data model. It only works with the dimensions that are supported in Customer Journey Analyses (see Customer Journey Analyses for details).
A practical use case is to compare how quickly different campaign paths lead to a website goal. The metric is most useful in:
Traffic Sources Path
Traffic Sources Path (Aggregated)
Ad Media Path
In these path analyses, Campaign Lifecycle Contacts Avg helps you see whether certain channels or sequences require more or fewer campaign interactions before conversion.