Customized Landing Pages for the Opt-In Processes

Goal

Customize the links in a message so that the recipient reaches a customized landing page instead of the standard subscription page provided by the system. 

​Prerequisite​

You have created and uploaded your landing pages for the subscription process. Two landing pages are needed: one for a successful subscription and another for a subscription failure.

General Information​

When a new contact is imported or manually added to a group it is possible to have the system send them an invitation. In this case, the recipient is invited as indicated by the import settings.

A link is inserted in the standard text of this invitation (the system message) which automatically refers to the landing page (in this case the subscription page) on the Mapp Engage system. The landing page can be customized to your layout. When the recipient clicks on the link, the subscription is confirmed and a page with information about the newsletter or company is displayed.

Two landing pages are required:

1. One landing page to provide information about a successful subscription.

2. One landing page which indicates a subscription error and prompts a new subscription attempt.

If you want your web page (internet site or shop) to open after the subscription, the system messages that are sent and the links contained in them must be adjusted accordingly.

The following system messages are sent at the time of subscription relative to the subscription processes that were used:

It may be necessary to adjust additional messages to change the corresponding unsubscribe links.

System messages can be replaced by prepared messages. This means that instead of the system message, an appropriately adapted prepared message is sent (see ​Create Templates for System Messages​). The link is processed in different places depending on whether the system message text is processed or a prepared message is sent.

Procedure​s

Scenario 1

The system message is sent - the link is in the text of the system message

1. Go to Messages​ > ​System Message​.

2. Change the landing page of a single group or for the entire system by clicking on the appropriate tab.

   • ​System Message - Group general​. The system message is changed for all groups in your Mapp Engage system.

   • ​System Message - Group specific​. The system message will be customized for a specially selected group. All other groups remain unchanged. Choose the group from the ​Group​ drop-down list. Click the   symbol in the line of the system message to be edited and choose ​Edit. The window ​Edit System Messages ​opens. Languages that have already been processed are displayed in the ​Customized Language​ list.

3. Click ​Add Language​ to select the language versions to be edited.

   System messages must be individually customized for all languages used.  If only one language is used on your system for message sendout it is sufficient to simply adjust the default language. This overrides all other language preferences of the recipient.

4. Highlight the language and click on the icon to ​Select​. The system message opens for editing.

5. Replace the placeholder for the link that is located in the text of the system message, <%subscribe_link%>, with:

   <%subscribe_link%>&action=subscribeToSingleGroup&redirect_ok=http://www.subscriptionSuccess.com&redirect_err=http://www.subscriptionError.com/&errorPage=/automated/action.jsp

   1. redirect_ok= Indicates the page that opens to confirm a successful subscription. Insert the address of the page that the subscriber sees here.

   2. redirect_err= Marks the page that is opened to indicate a subscription error. Insert the address of the page that the subscriber is shown here.

      System messages must be individually customized for all used languages. If only one language is in use on your system for message sendout, it is sufficient to simply adjust the default language. This overrides all of the recipient's other language preferences.

Scenario 2

The system message is replaced by a prepared message - the link, which is part of the prepared message, is changed

1. Go to ​Message​ > ​Prepared Message​.

   It is possible to insert prepared messages as the default template. The text of the message remains in the actual system message. It must also be used to change the unsubscribe link in the system message.

   A system message only needs to be customized if the unsubscribe link is also part of the prepared message.

2. The window ​Prepared Messages Overview​ opens.

3. Open the prepared message which contains the subscribe link. The subscribe link is represented by the placeholder <%subscribe_link%>.

4. Replace the subscription link with:

   <%subscribe_link%>&action=subscribeToSingleGroup&redirect_ok= http://www.subscriptionSuccess.com&redirect_err=http://www.subscriptionError.com/&errorPage=/automated/action.jsp

   1. redirect_ok= Indicates the page that opens to confirm a successful subscription. Insert the address of the page to be displayed to the subscriber here.

   2. redirect_err= Marks the page that is opened for a subscription error. Insert the address of the page to be displayed to the subscriber here.

Related Topics

Prepared Messages