Device Class in Customer Journey

This dimension shows which device classes (i.e., tablet) were involved in a customer journey.

A customer journey includes all visits from the first contact of a campaign to the attainment of a website goal configured in Mapp Intelligence.

Use this dimension to filter customer journeys.

For example, you could restrict your analysis to customer journeys where at least the website goal "Order" was attained and a tablet was used in at least one visit.

Further information on Customer Journeys can be found in the training chapter on Campaign Configuration.