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      Differences entry sources and campaigns
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      Differences entry sources and campaigns

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      Article summary

      Why do entry sources and campaigns often differ?

      Entry sources show the referrer captured on the first page of the visit.

      Campaigns, on the other hand, show (depending on the individual setup) each individual access.

      Example:

      There are 2 external accesses during one visit:

      Entry source

      Campaign

      Direct Entry

      Direct Entry


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