Overview
Mapp Engage works with both raw and processed data. Understanding the difference helps you choose the right analysis method and interpret results correctly.
Raw Data
Raw data captures individual events exactly as they occur. Each interaction — such as an open, click, or conversion — is recorded as a separate data point.
Raw data is best suited for:
advanced analytics
custom reporting
external data processing
detailed behavioral analysis
Raw data prioritizes completeness and flexibility.
Processed Data
Processed data is aggregated and calculated from raw events to make analysis easier and faster. Instead of listing every interaction, the system summarizes data into meaningful metrics.
Processed data is best suited for:
performance monitoring
trend analysis
operational reporting
quick interpretation
Processed data prioritizes clarity over granularity.
Why This Matters
Choosing between raw and processed data affects both how you analyze information and what level of detail you can access.
Use processed data when you want fast insights.
Use raw data when you need full analytical control.
Related Concepts
See Reports vs. Exports to understand how data is accessed.