To comply with data protection regulations and give your website visitors more control, you should provide an opt-out option for Mapp Intelligence tracking.
Warning
Website operators are responsible for complying with applicable data protection and telecommunications privacy laws when implementing tracking. Requirements differ by jurisdiction — consult your legal or data protection team to confirm what applies to your website.
This page focuses on web-based tracking using the standard Mapp Intelligence Pixel. We recommend a dual opt-out approach that combines:
a client-side opt-out (via function call, e.g. triggered by onclick)
a server-side opt-out (via redirect to your Track Domain)
This ensures maximum reliability – if one method fails (e.g. due to browser restrictions), the other still applies.
The implementation depends on your tracking method (e.g., Smart Pixel, Tag Integration, or Pixel Version 4). Please refer to the relevant examples below.
Smart Pixel
<script type="text/javascript">
function wtOptOut() {
window.wtSmart = window.wtSmart || [];
window.wtSmart.push(function(wtSmart) {
wtSmart.utils.optout.set(5*12*30*24*60); // 5 years in minutes
});
}
</script><a id="optout"
title="OptOut click"
href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
onclick="wtOptOut();"
>Click here to opt-out from tracking</a>Placeholder | Description | Example |
|---|---|---|
[TrackDomain] | Your Mapp Intelligence Track Domain | q3.webtrekk.net |
[TrackId] | Your Mapp Intelligence Track ID | 123456789012345 |
[encoded URL of data privacy page] | URL-encoded link to your privacy or confirmation page | – |
Tag Integration
<script type="text/javascript">
window.wts = window.wts || [];
if (typeof window.wts.get === 'function') {
wts.get('setCookie')('webtrekkOptOut', 1, 10*12*30*24*60);
}
</script><a id="optout"
title="OptOut click"
href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
onclick="wtOptOut();"
>Click here to opt-out from tracking</a>Note that you have to replace the following elements in the link:
Track Domain
Track ID
encoded URL of data privacy page
Pixel Version 4
<script type="text/javascript">
function wtOptOut() {
if (typeof window.wt.setCookie === 'function') {
window.wt.setCookie('webtrekkOptOut', 1, 10*12*30*24*60);
}
}
</script><a id="optout"
title="OptOut click"
href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
onclick="wtOptOut();"
>Click here to opt-out from tracking</a>Note that you have to replace the following elements in the link:
Track Domain
Track ID
encoded URL of data privacy page
If you’re using other types of integration, such as mobile SDKs, the opt-out needs to be handled differently. Please refer to the respective documentation:
Note
In addition to providing the opt-out mechanism described above, make sure your website includes a privacy statement that explains what data is collected and how visitors can opt out.