Tag Integration Script

  • 2 minute(s) read
Prev Next

The basis of the Mapp Intelligence implementation is the integration of the tag integrartion script (pixel). The configuration takes place in Mapp Tag Integration.

The use of Tag Integration requires that the visitor has enabled JavaScript. If JavaScript is disabled, no user information is captured.

Please take the following steps:

  1. Download
    Download the JavaScript-file
    It is used for the implementation with Tag Integration.

  2. Validate
    Now validate the JavaScript-file.

    Parameter

    Description

    tiDomain

    Specify the Tag Integration domain if the JavaScript-file should be loaded from the Mapp server.

    tiId

    Enter your Tag Integration ID if the JavaScript-file should be loaded from the Mapp server.

    Please note that the safeTagId/ tiID is not necessarily identical to the Track ID. If in doubt, contact the support.

    customDomain

    Specify your domain if the JavaScript-file should be loaded from your server.

    customPath

    Enter the path to the container script file if it should be loaded from your own server.

    Optionally, you can host the JavaScript file on your web server. In this case, you have to specify the correct path <script src="/js/tiLoader.min.js"></script>

    option

    Additional Tag Integration information can be specified here.

    Example Tracking Script (excerpt)

    window._tiConfig = window._tiConfig || {
	tiDomain: 'responder.wt-safetag.com',
	tiId: '111111111111111',
	// customDomain: 'sub.domain.tld', 
	// customPath: 'js/container_script.js', 

	option: {}
};

/** start TagIntegration loader */
// ...
/** end TagIntegration loader */

  3. Integration
    Integrate the script into all pages to be tracked. Please save this script on the web server where the website to be measured is also hosted.

    <html>
    <head>
        <title>Home page</title>
        <script type="text/javascript" src="js/tiLoader.min.js"></script>
    </head>
    <body>
		Here is the content of your website.
	</body>
</html>

  4. Data Layer
    Mapp recommends using a global data layer, which provides all relevant information.

    This information is requested and defined as parameters in Tag Integration.

    Please click here to get more information on data layers.

Supported Characters and Coding Formats

Mapp Intelligence supports the UTF-8 standard.

  • A request may not be larger than 7KB.

  • Input is case-sensitive.

Parameters can have the data type text or figure.

  • Text parameters support a maximum of 255 characters. If a parameter is configured to capture multiple values simultaneously, then each single value of the parameter can consist of up to 255 characters. Each of these scalar values is stored in the database as one parameter.

  • Figure parameters support a range of decimal(12,2). That means ten digits with two decimal places (range: -9999999999.99 to 9999999999.99).

Certain characters are automatically filtered out during tracking:

  • 0x00-0x1f

  • '

  • "

  • <>\

  • 0xA0 => space

  • Several spaces become one.

  • Trailing and ending spaces are removed.