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Integration and Initial Setup
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Contents
Integration and Initial Setup
4 Articles
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Integration Tracking Script
The basis of the Mapp Intelligence implementation is the integration of the tracking script (pixel). The configuration takes place in Mapp Tag Integration. The use of Tag Integration requires that the visitor has enabled JavaScript. If JavaScript ...
Creating a Container
Mapp Tag Integration is managed with the help of containers; therefore, you have to create a container first. Usually, one container is used for the publicly accessible website, another container for an internal test system. If there are several na...
Adding the Mapp Intelligence Plugin
To add plugins to your newly created container, proceed as follows: In the container overview, select a container by clicking the corresponding entry. Click Add Plugin . Select the Mapp Intelligence plugin . In some cases, you ...
Adding Tag Integration Parameters
After having set up a data layer with initial parameters as described here , you need to map the parameters in Tag Integration. Otherwise, the values are not used for tracking. For this purpose, values from the data layer are created one by one as ...
Event-driven Functions
Tag Integration offers the possibility to restrict the execution of plugins on specific web pages (for example, the conversion page for classic marketing tags), but also on certain events. This can be achieved by defining user-defined rules. A clas...