Internal/External Campaign in Customer Journey

Shows whether internal or external campaigns were involved in attaining a website goal.

Each campaign can be defined as internal or external. If no configuration within a campaign is done, the campaign is external.

Use this dimension to filter customer journey analyses.

For example, you could restrict your analysis on customer journeys where at least one external campaign was used.

If you track more than one website goal you should additionally filter on a website goal.

Additional Information

Training chapter Campaign Analyses