Mapp Cloud User Matching
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Mapp Cloud User Matching
- 1 Minute to read
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Article summary
Mapp Cloud facilitates user matching between Mapp Engage and Mapp Intelligence, allowing for a unified recognition of users across both platforms. This integration enhances user engagement strategies by providing detailed behavioral data, which can be leveraged for enriched campaign analytics and insights. However, user matching is disabled by default due to GDPR regulations and must be activated in the tracking script or SDK during setup. It is crucial for users to ensure compliance with GDPR by obtaining consent from individuals before tracking and utilizing their data. For further details on compliance and setup, additional resources are available. This approach aims to optimize marketing efforts while respecting user privacy and data protection regulations.
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Introduction
Mapp Cloud user matching links Mapp Engage Contacts with Mapp Intelligence visitors. This ensures that the same user is recognized in Mapp Engage and Mapp Intelligence, enhancing user engagement strategies through detailed behavior data. Examples of this are:
Abandoned Cart and Wishlist Campaigns based on Mapp Intelligence tracking data
Leverage comprehensive behavioral data in Engage (in Segmentation Builder and Whiteboard).
Enriched campaign analytics and insights in Mapp Intelligence.
GDPR
User matching is disabled by default and must be activated in the tracking script or SDK as part of the setup process.
Please ensure that you are GDPR compliant and ask your users for consent before tracking and using their data. Please find more information under Security, Privacy, and GDPR.
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