25 July 2025 Mapp Engage now supports dynamic link shortening via the SMS provider Infobip, alongside Mapp’s existing native URL shortening solution, which remains unchanged. This enhancement makes it easier to include long, personalized URLs in SMS messages, saving space, reducing costs, and making messages cleaner and easier to read.
Key Benefits
This new capability allows marketers to run advanced SMS campaigns with dynamic content, without worrying about character limits or manual link handling.
Shortens complex, parameterized URLs and is ideal for use cases involving personalization, login access, or attribute updates.
Ensures cleaner, user-friendly SMS content by replacing long dynamic links with a compact 23-character URL.
Reduces SMS message length to avoid costly concatenation, which is especially important in campaigns operating under tight cost constraints.
How does it work?
Create a new SMS message and add your content, including the desired link.
Optionally, click Shorten links. This step is not required, as Infobip will overwrite link shortening in the next step.
Click Prepare Sendout to proceed to the Configuration step.
In the Configuration step, select an Infobip SMS channel for the sendout.
After selecting the Infobip channel, a new option appears: Vendor link shortening.
This option is disabled by default.
Enable it to activate Infobip’s link shortening feature.
Complete the configuration and click Check Message.
In the Summary step, review the sendout configuration and preview the SMS. The dynamic link will be fully displayed and shortened only during the sendout.
If necessary, go back to the Content step to edit your message.Send or schedule the message.
Availability
This feature is now available for all Mapp Engage clients using SMS channels integrated with Infobip.