Mapp Intelligence: GTM & Single Page Application Updates

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29 July 2025 We’ve released some important new privacy updates!

What’s new?

  • Controlling the flow of data
    You can now control whether data is sent only to your Intelligence instance or to both Intelligence and Engage. This allows you to ensure you are always following GDPR by keeping marketing and analytics data in the right places. Please see our guide here for more information.
    Configuration settings for loading SmartPixel and GDPR permissions in a web application.

  • Extra privacy
    We allow you to obfuscate data sent with selected parameters for improved privacy protection.

Please see our changelogs for more information:

Availability

This update was rolled out on July 29th; please update to the latest version to access these changes. If you’ve loaded the pixel via CDN, you don’t need to take any action; the changes will be automatically rolled out.