Mapp Intelligence: Pixel Updates

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29 July 2025 Our Pixels have gotten some important new updates!

What’s new?

  • Controlling the flow of data
    You can now control whether data is sent only to your Intelligence instance or to both Intelligence and Engage. This allows you to ensure you are always following GDPR by keeping marketing and analytics data in the right places. Please see our guide here for more information.

  • Pixel version parameters
    As we have dedicated parameters for pixel names (cs802) and full version (cs801), the P parameter will only contain a fixed major version number. However, you can still find the full version number using our Debugger.

    Debugger update

    You’ll need to be using the most up to date version of our Debugger (1.2.10) tool to see these parameters. It may take some time for our updates to be made available in your browser.

  • Added data privacy
    For improved privacy protection, we allow you to additionally obfuscate data sent with selected parameters.

  • WebView tracking fix
    We fixed a bug, so now we provide better consistency when tracking WebViews in your app.

Please see our changelogs for more information:

Availability

This update was rolled out on July 29th; please update to the latest version to access these changes. If you’ve loaded the pixel via CDN, you don’t need to take any action; the changes will be automatically rolled out.