Mapp Intelligence: Google Chrome User Agent Update Affecting Reporting

05 September 2024 As announced previously, we would like to provide a follow-up regarding the changes to Google Chrome’s user agent string reduction, which may impact your reporting data.

To recap, Google Chrome has implemented a reduction in the visibility of user agents, which may cause Android 10 to appear as “unknown” in your Mapp Intelligence reports. This shift will begin to take effect starting tonight at midnight, potentially leading to a decrease in Android 10 data and an increase in entries under the “unknown” category.

What this means for Mapp Intelligence users

You may notice that Android 10 is now being categorized under “unknown,” which could result in discrepancies in your reporting data if no action is taken.

The Solution: Client Hints

Good news: There is a solution to this issue. By utilizing Client Hints, you can continue to track user data more accurately and ensure that your Mapp Intelligence reports remain precise and actionable. For detailed instructions on how to implement Client Hints on your website, please refer to our guide here: How to make your website ready for Google Chrome’s Client Hints.

Need assistance?

Our support team is available to help you with any questions or concerns you may have regarding this adjustment in Mapp Intelligence. Don’t hesitate to reach out if you need assistance in implementing Client Hints or if you encounter any issues with your reports.