Mapp Intelligence collects a range of data automatically. Beyond that, most tracking areas let you capture information specific to your business. You define this additional information through categories and parameters.
This section explains the building blocks behind that custom data: what categories and parameters are, how they differ, and how the values you collect become dimensions and metrics. It covers only the metrics that derive from your own parameters — predefined metrics are documented in Figures.
Contents:
Categories and Parameters — the difference between static and dynamic information, and how each value becomes a dimension or a metric.
Understanding Quantity, Sum, and Parameter Metrics — how parameter values are aggregated into metrics.