Push Notifications: Statistics

Overview

Push Notification Statistics provides an overview of key performance indicators (KPIs) for mobile push notifications. It helps evaluate a campaign's effectiveness by showing delivery results and recipient engagement metrics across iOS and Android devices.

Background Information

KPIs are based on data from APNs (iOS) and GCM (Android). Data accuracy may vary depending on the reliability of those services.
Opens are counted once per contact per device within 12 hours of the sendout.
Bounced messages include errors like invalid tokens, app uninstallation, or oversized messages.

Navigation Path

Statistics > Group Messages > Push Notifications

Basic Information

Information	Description
Message ID	Displays the unique ID for the push message in the system.
Message Status	Shows the current lifecycle stage of the message: “Draft,” “Scheduled,” “Active,” or “Completed.”
Segment	Indicates the recipient group targeted by the message.
Segment Size	Number of users in the segment at the time of sendout.
Activation Date	Time and date when the message sendout began.
Deactivation Date	Time and date when the message sendout ended.
App Name	Name of the mobile app used for the push notification.

Delivery Performance

This section provides a summary of sendout-specific information for your Push Notification. You can also filter the graph by total and unique counts.

Information	Description
Delivery Rate	Percentage of sent messages that were successfully delivered. Calculated as: Delivered / Sent * 100.
Sent	The total number of push messages sent. The maximum value is Segment Size multiplied by the frequency of the message. This includes all delivery attempts. Note In rare cases, the number of Sent messages may appear higher than the Segment Size. Segment Size reflects the number of users in the segment at sendout, while Sent counts recorded delivery attempts. Due to timing differences or reporting limitations, these values may not always align exactly. This does not mean additional users were targeted. If discrepancies persist, please contact Mapp Support.
Delivered	Number of messages confirmed as successfully delivered to the device.
Bounced	Number of failed deliveries due to issues such as invalid tokens, uninstalled apps, or server errors.

Recipient Activity

Information	Description
Launch App	Displays the number of times contacts launched the app associated with the push notification within a 12-hour period after the message was sent. Counted once per contact per device. If a contact opens the app on both a phone and a tablet, it counts as two launches. Multiple launches on the same device within the 12-hour window are counted only once
Open Landing Page	Tracks how often users opened the linked landing page.
Open Deep Link	Tracks how often users followed a deep link.
Open Store	Counts how many times users opened the app store.
Dial Number	Number of calls triggered by the notification.
Dismissed	Number of users who dismissed the push notification.
CTR	Calculated as Clicked Messages / Delivered Messages.
Dismiss Rate	Calculated as Dismissed Messages / Displayed Messages.
Clicks	Number of unique push messages clicked.
Dismiss	Number of unique push messages dismissed.