Campaigns

New
  • 1 minute(s) read
Prev Next

Overview

This page lists every record-content field captured for campaign tracking — including the campaign name, the campaign keyword, the website goal id, the campaign track type, and campaign-level parameters and categories. All field names below match the technical record schema (e.g. campaign.name, campaign.campaignTrackType). The campaign track type takes one of the following values: View, Engagement, Click, WebsiteGoal.

For the sender-side perspective — how campaign tracking data is transmitted via Tag Integration / Smart Pixel — see Campaigns in the Smart Pixel documentation.

Field Definitions

Name / Object

Key on Record

Description

Format

Comment

Campaign Name

campaign.name

The name of the campaign in which this event is enclosed.

String

-

Campaign Keyword

campaign.keyword

The campaign keyword.

String

-

Website Goal Id

campaign.websiteGoalId

The identifier of the reached website goal.

Integer

Contains the internal id of the defined website goal. Usually the "order" goal is 1.

Campaign Track Type

campaign.campaignTrackType

The type of campaign.

Values: View, Engagement, Click, WebsiteGoal

String

-

Campaign (Text) Categories

campaign.categories.textValues

Categories for the campaign.

Map<String, TextCategory>

Categories are provided only for "known" campaigns. Campaign categories will be available for new campaigns after some hours, so newly detected campaigns will not provide categories within the first hours.

(warning) Campaign (Numeric) Categories

campaign.categories.numericValues

Categories for the campaign.

Map<String, NumericCategory>

Available in the future.

Campaign (Text) Parameters

campaign.parameters.textValues

Parameters for the campaign.

Map<String, TextParameter>

-

Campaign (Numeric) Parameters

campaign.parameters.numericValues

Parameters for the campaign.

Map<String, NumericParameter>

Not supported by Mapp Intelligence.

Stream and Export Mapping

The same fields, mapped to their availability in the Root Stream, Custom Streams, the current Raw Data Export, and the Classic Raw Data Export. Use the Name / Object column to cross-reference rows with Field Definitions above.

Name / Object

Available in Root Stream

Field in Custom Stream

Available in Custom Stream

File in the Raw Data Export

Field in the Raw Data Export

Available in Classic Raw Data Export

Campaign Name

(tick)

campaign_name

(tick)

getFullCampaigns

campaign

(tick)

Campaign Keyword

(tick)

campaign_keyword

(tick)

getFullCampaigns

keyword

(tick)

Website Goal Id

(tick)

campaign_websiteGoalId

(tick)

n/a

n/a

(minus)

Campaign Track Type

(tick)

campaign_campaignTrackType

(tick)

n/a

n/a

(minus)

Campaign (Text) Categories

(warning)

campaign_categories_textValues

(warning)

n/a

n/a

(minus)

(warning) Campaign (Numeric) Categories

(minus)

campaign_categories_numericValues

(minus)

n/a

n/a

(minus)

Campaign (Text) Parameters

(tick)

campaign_parameters_textValues

(tick)

getFullCustParaCampaign_X

cust_para_string_y, cust_para_generic_y

(tick)

Campaign (Numeric) Parameters

(minus)

campaign_parameters_numericValues

(tick)

getFullCustParaCampaign_X

cust_para_number_y

(tick)

  • Campaigns (Smart Pixel) — how to send campaign tracking data via the Smart Pixel.

  • Contents of Raw Data Tables — where campaign data appears in the Raw Data Export (see getFullCampaigns).