Displays the performance of the order value of an internal teaser relative to the average performance of all internal teasers.
Calculation | (Qty Teaser - Views (Campaign) / Qty Teaser - Views * Teaser - Conversions (Campaign) ) - (Qty Teaser - Views (Control group) / Qty Teaser - Views * Teaser - Conversions (Control group) ) |
This metric only works, when you have teaser tracking active.