Documentation Index

Fetch the complete documentation index at: https://docs.mapp.com/llms.txt

Use this file to discover all available pages before exploring further.

Revenue Uplift

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Displays the performance of the order value of an internal teaser relative to the average performance of all internal teasers.

Calculation

(Qty Teaser - Views (Campaign) / Qty Teaser - Views * Teaser - Conversions (Campaign) )

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(Qty Teaser - Views (Control group) / Qty Teaser - Views * Teaser - Conversions (Control group) )

This metric only works, when you have teaser tracking active.