Shows on which ranking position in the shopping cart the product was placed at the time of the purchase.
This metric is usually solely used for calculations in custom formulas, as the positions are simply summed up.
Use the metric "Rank in Basket Avg" in analyses instead.
Example:
2 products are purchased: Jacket and pants
Submitted in the Mapp Intelligence pixel: "jacket;pants".
Product | Rank in Basket | Rank in Basket Avg |
|---|---|---|
jacket | 1 | 1 |
pants | 2 | 2 |
In case jacket and pants are submitted a second time in the same order the following values result:
Product | Rank in Basket | Rank in Basket Avg |
|---|---|---|
jacket | 2 | 1 |
pants | 4 | 2 |