Qty Purchased Products ([Attribution Model], [Internal|External Campaign]), [Website Goal]

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Shows the number of purchased products that were assigned to a campaign according to the attribution model.

In the name of the metric, you can identify:

  • which attribution model is used to calculate the metric,

  • whether only external, or internal, or all campaigns are considered,

  • to which website goal the attribution model relates.

Further information

Training chapter Campaign Configuration