Source - Organic vs. Campaign
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    Source - Organic vs. Campaign

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    Article summary

    Shows, if the access was made via a marketing campaign, that based on an URL parameter (=campaigns), or not (=organic).

    Examples for organic campaigns

    • Direct entry

    • SEO

    • Other sources

    Marketing campaigns have to be set up in Mapp Intelligence.

    Further information 

    Training chapter Campaign Analyses


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