System-Wide Contact Reactivation

Goal

Reactivate contacts who are deactivated across all groups in Mapp Engage using a structured process based on segmentation and group transfer.

Background Information

Mapp Engage handles system-wide reactivation through a combination of segmentation and group transfer. This approach provides flexibility and control, allowing you to target and restore inactive contacts with precision.

Use this process when you need to:

• Reactivate contacts who are no longer active in any group

• Target specific deactivation reasons, such as Transient or Blocked

• Restore deliverability for previously flagged but valid addresses

When a contact is deactivated in any group, they are also marked as system-wide deactivated. This built-in safety mechanism ensures problematic addresses are excluded from all communications.

The Deactivation Basics page provides detailed information about how deactivation works, including triggers, system-wide effects, and automated rules.

Prerequisites

To complete this process, you need permission to:

• Create and manage segments

• Manage groups and group memberships

• Reactivate contacts in groups

If these options are not available to you, please contact your administrator.

Procedure

Step 1: Create a Segment for System-Wide Deactivated Contacts

1. In the main navigation, click ​Audience​ > ​Segmentation > Segmentation Builder.

2. Click ​Create and enter a name for the selection.

3. Drag and drop the Profile Attribute criterion onto the canvas.

4. Configure the criterion as follows:

   • Attribute Name: Bounced(S)

   • Operator: Equals

   • Value: Yes

5. Click ​Apply.

6. Save and publish the segment.

Step 2: Transfer the Segment to a New Group

1. In the segmentation list, open the Actions menu and select Calculate.

2. In the same menu, click Transfer.

3. Choose New Group as the transfer target.

4. Fill in the required details:

   • Email address

   • Group name

   • Notification address

5. Click Transfer.

Step 3: Reactivate Contacts in the New Group

1. Go to Audience > Deactivated.

2. Select the newly created group.

3. In the Deactivation Summary, find the relevant response category.

4. Click Reactivate.

5. Confirm the group-level reactivation.

6. When prompted, confirm system-wide reactivation.

7. Repeat for other categories if needed.

Additional Information